American Companies Pledge to Reduce Beverage Calories by 2025
Posted by Caitlin Norton
Great news for anyone watching their weight!
American beverage companies announced this week they have partnered with the Alliance for a Healthier Generation, (founded by the American Heart Association and the Clinton Foundation) to fight against the ongoing obesity epidemic. They have set a goal to reduce beverage calories consumed per person nationally 20% by 2025.
Former President Bill Clinton had this to say about the initiative:
“I am excited about the potential of this voluntary commitment by the beverage industry. It can be a critical step in our ongoing fight against obesity. Our work with beverage companies to reduce the number of calories shipped to schools by 90 percent demonstrates the power of creative cooperation. We look forward to continuing to work together to achieve the goals outlined in this commitment.”
According to the Centers for Disease Control and Prevention, about a third of adults and nearly one-fifth of children in the U.S. qualify as obese (PDF). Cutting calories from beverages through smaller portions and more no calorie choices will go a long way to getting those numbers down.
In May 2006, the Alliance for a Healthier Generation worked with these same companies to establish the Alliance School Beverage Guidelines, remove full-calorie soft drinks and provide for lower-calorie, nutritious beverage options in age-appropriate portions. An independent analysis of the Alliance School Beverage Guidelines published in the American Journal of Public Health in 2012 showed there had been a 90 percent reduction in calories from beverages shipped to schools between the 2004-2010 school years.
Similarly, an independent, third-party evaluator, in conjunction with the Alliance for a Healthier Generation, will track progress and interim benchmarks toward this new initiative. I’m excited to see what happens here!